We emerged from Behind Every Door, a non profit in Dallas TX, who has been present in communities for over 10 years. They envision a city where all people in under-resourced neighborhoods see, pursue, and embrace opportunities that align with reaching their God-given potential, lead self-sustaining and healthy lifestyles, and own their place in society. They advance the vision through Engagement, Education, Encounters, Expression and Exploration.
Myne's journey started in 2017, when we built a filemaker database to capture and report attendance data.
Like many nonprofits we had been cobbling together multiple paper sign-in sheets and huge excel documents from different site locations. Our basic model was functional, but our CEO Will Dowell's revelation on a ski lift that he was willing to share data just to earn a badge, was a tipping point for us on changing the non-profit relationship with data collection. We searched for market solutions that were more than check-in software but were told it we should just make a digital version of our paper sheets.
But we knew there was more to it, and for two years, the software we built was called ‘Tipping Point’. Together with Will’s insight and our growing understanding of cognitive science, we realised we could use incentives to build transformation for the people we love and work alongside. We had seen that there is a tipping point in all our behaviours when we start to take ownership of the choices we make, and until that point, we can utilize the brain’s natural reward systems to give us those extra pushes to show up and keep going.
Another key tipping point was connecting with the Communities Foundation of Texas,
who understood and believed in the early version we had made. With their help and financial backing, we became Myne: based on the principles of Ownership, Discovery and Community.
We look forward to continuing the journey with you,
The Myne Team